BIKES: KYMCO USA Goes Racing With Charlotte Motor Speedway

Motorcycling Lifestyles

BIKES: KYMCO USA Goes Racing With Charlotte Motor Speedway

KYMCO USA has been named the official scooter & off-road vehicle supplier to Charlotte Motor Speedway.

SPEED Staff | Posted May 11, 2012 Spartanburg, SC

KYMCO USA will provide Charlotte Motor Speedway with a variety of scooters, ATVs and 4x4 UXV side-by-side vehicles to be used in the operation of the facility. (Photo: KYMCO USA)

A multi-year agreement will have the KYMCO brand emblazoned throughout the famed property.

This new partnership offers KYMCO USA and Charlotte Motor Speedway mutual advertising and marketing rights, plus gives KYMCO USA the opportunity to exhibit at 11 events, situated in a VIP display area and utilizing Charlotte Motor Speedway’s PA & video board announcements, social media advertising, logo inclusion throughout the venue, race tickets, and the use of the track and its amenities for KYMCO USA events. In addition, KYMCO USA will provide Charlotte Motor Speedway with a variety of scooters, ATVs and 4x4 UXV side-by-side vehicles to be used in the operation of the facility.

The Charlotte Motor Speedway complex encompasses nearly 2,000 acres and includes a 2.25-mile road course, a six-tenths-mile karting layout, a one-fifth-mile oval, zMAX Dragway, and a quarter-mile oval within the walls of the 1.5-mile superspeedway making it the ultimate motorsports facility. The venue is owned and operated by Speedway Motorsports, Inc., which among its other investments also maintains Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway.

“We are very excited to have KYMCO be a part of our sponsorship family for the next two seasons. Having a wide range of KYMCO vehicles for our use at all of our events will allow Charlotte Motor Speedway staff to complete their job effectively, efficiently, and not to mention with a lot of style. We look forward to growing this relationship and making it a long and successful partnership.” said Dan Farrell, Senior Vice President, Corporate Sales, Charlotte Motor Speedway.

“KYMCO USA is headquartered in the heart of NASCAR country, so we’re quite proud of aligning with the storied Charlotte Motor Speedway,” said Bruce Ramsey, Vice President of Sales and Operations, KYMCO USA. “This partnership offers the fine people at Charlotte Motor Speedway some trustworthy vehicles with which to complete their duties and garners us further brand recognition among the many powersports vehicle enthusiasts who make up auto racing’s rabid fan base.”

About Charlotte Motor Speedway
For 53 years, Charlotte Motor Speedway has set the standard for motorsports entertainment and evolved into "The Greatest Place to See the Race." Nestled in the heart of NASCAR country, Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the sport by visiting area race team shops and touring the NASCAR Hall of Fame before attending a race at the legendary 1.5-mile superspeedway. Generating a regional economic impact of approximately $400 million annually, the speedway hosts three premiere NASCAR events each year - the NASCAR Sprint All-Star Race, the Coca-Cola 600 and the Bank of America 500 - as well as more than three dozen other events for automotive and motorsports enthusiasts of all ages. Charlotte Motor Speedway's philosophy is to always put "Fans First" and create memories that last a lifetime for all that pass through the gates. Learn more at www.CharlotteMotorSpeedway.com.

About KYMCO
KYMCO's roots in the power sports industry go back to its founding in 1963 as the Kwang Yang Motor Co. Ltd. With headquarters in Kaohsiung, Taiwan, KYMCO has long been a leader in quality, fuel economy and versatility. Today KYMCO is the largest scooter manufacturer in Taiwan, exports to 89 countries worldwide, and manufactures scooters, motorcycles, ATVs and UXV side-by-side vehicles at five ISO-9001 quality accredited plants in Asia.

Serving consumers and a selection of valued OEM clients, KYMCO is committed to maximum customer satisfaction, constant innovation, and making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products.

KYMCO USA, wholly owned by Kwang Yang Motor Co. Ltd., is the exclusive importer/distributor of KYMCO brand products in the United States. With its headquarters, marketing and distribution based in Spartanburg, S.C., KYMCO USA serves more than 700 dealers in the U.S. and Caribbean and is dedicated to building the brand's reputation and market share through superior value, frequent new product introductions, excellence in dealer network support, participation in enthusiast events, race support and sponsorship, and strategic industry partnerships with organizations such as AMA Pro Racing, NHRA, IndyCar, Ford Motor Company, Full Throttle (Coca-Cola), Geico & Pheasants Forever. Learn more at www.KYMCOUSA.com.