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BIKES: 2013 Harley-Davidson Street Bob First Ride
Harley-Davidson marks its 110th year in the motorcycle business with its 2013 model lineup. MotoUSA samples the refreshed Street Bob during a three-day Canadian tour.
Harley-Davidson Communications  |  Posted February 05, 2013   Eugene, OR
Harley-Davidson celebrates its 110th year in the motorcycle business with its 2013 model lineup, including a few tweeks to its popular Street Bob. (Photo: Riles and Nelson)
Barreling down British Columbia’s Highway 99, life is good. Steep forested mountains shoot up from the river valley, with the two-lane tarmac meandering through the scenery. Seeing new country is a privilege, experiencing it from the behind the controls of a motorcycle doubly so. Pitching through the corners, rolling on and off the throttle, our Canadian cruise is sublime. But despite our location north of the 49th Parallel, this ride has a definite American bent as we motor along aboard the 2013 Harley-Davidson Street Bob.

The Motor Company marks 110 years in the motorcycle business with the release of its 2013 model line. This year’s crop of Harleys features special anniversary editions, as well as a modest refresh of our Street Bob mount. It also debuts the flashy Hard Candy Custom styling campaign. So, passport in hand, MotoUSA headed north, way north, for a three-day tour of the Pacific Northwest and British Columbia to see what’s new from Milwaukee.

The only bike in the 2013 model line with any substantial changes is the aforementioned Street Bob, which gets a modest refresh (the sole all-new 2013 design is from the CVO line, the Softail Breakout – Read our 2013 Harley-Davidson CVO Breakout First Ride). One of five bikes this year in the Dyna family (joining the Switchback, Wide Glide, Super Glide Custom and Fat Bob) the Street Bob's makeover includes cleaning up the rear fender with new taillights and relocating the license plate holder to the left-side of the fender. Up front the distinctive mini ape handlebars remain, but are mounted onto new triple clamps to facilitate easier customization mods (more on this later…). H-D also relocated the ignition key from the steering head column to the fuel tank console.

Though Harley mixed things up on the Street Bob, it retains the 2012 price tag of $12,999. This is important, as the Bob represents H-D’s most affordable entry into its Big Twin lineup. Thus it is a key strategic model for the young riders that Harley (and the rest of the motorcycle industry) desperately need to cultivate.

Seeking to capitalize on the younger rider theme, H-D formally debuts its Hard Candy Custom (HCC) campaign for the 2013 model year. Featuring bright metal flake paint colors, the HCC line is the flashy doppelganger to the Motor Company’s popular Dark Custom series. The Street Bob figures prominently in the HCC plans, offering all three metal flake colors, two of them through the H-D1 factory customization program.

And that’s the other big news for 2013, expansion of the H-D1 program from the Custom 1200 to the revamped Street Bob (and, presumably, to more models in the future). H-D1 allows consumers to order their bike from the factory with various ergonomic, aesthetic and performance upgrades already installed. Options include handlebar, seat, foot controls, wheels and paint schemes, as well as an ABS/Security system package. Another H-D1 upgrade is the 103 Twin Cam engine, a $350 or $750 option for riders, depending on whether they want black or chrome.

For the rest of this article and more photos please visit MotorcycleUSA.com

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